Assess the product market strategy and financial strategy Massey pursued through 1976. Compare Massey’s strategy with those of its leading competitors.

Question 1 : Assess the product market strategy and financial strategy Massey pursued through 1976. Compare Massey’s strategy with those of its leading competitors.

Question 2 : What went wrong after 1976? How did Massey respond? What were the consequences?

Question 3 : Asses the various alternatives at the current stage of Massey’s difficulties. What refinancing plan would you propose?

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