brand plan for a food retail

brand plan for a food retail

Order Description

The objective of the module assignment is to develop a brand plan for a food retail brand. The plan includes actions the brand could take to improve its brand performance. To develop a brand plan for a food retailer, it is necessary to gain understanding of what’s going on in (food) retailing in general and to gain understanding of the potential customers that are ultimately the ones who have to visit the stores and/or websites
specifically in the netherlands / leeuwarden

talking about alber heijn as a brand and comparing it to lidl as competitor

for this research i chose alberrt heijn to be my Brand and as a competitive brand i chose Lidl

> more specific details look at the attachment

content should be more or less like this

Content
1 INTRODUCTION 5
1. Context 5
1.2 Motive 6
1.3 Objective 7
1.4 Problem statement 7
1.5 Conceptual model 7
1.6 Research objectives 8
2 METHODOLOGY 9
2.1 Research design 9
2.2 Instruments 9
2.3 Analysis 10
3 DEVELOPMENTS IN RETAIL 12
3.1 Convenience 12
3.2 Experience 12
3.3 Sustainability 13
3.4 Digitizing the world 14
3.5 How does The Body Shop reacts to these developments? 14
4 RETAIL INSPIRATIONS 16
4.1 Inspirations 17
Conclusion 21
5 CUSTOMER JOURNEY 22
5.1 Theoretical information about customer journey 22
5.2 Customer journey of The Body Shop 24
6 CURRENT BRAND PERFOMANCE AND IMPROVEMENTS 27
6.1 In-store communication 28
6.1.1 Store design 28
6.1.3 Visual merchandising 30
6.1.5 Employees 33
6.2 Out-of-store communication of The Body Shop 35
6.2.1 The webshop + newsletter 35
6.2.2 Facebook 37
6.2.3 Twitter 37
6.2.4 Application for mobile phones 38
6.2.5 Advertisement 39
6.2.6 Physical store The Body Shop, Exterior 39
6.3 Personality 40
6.4 Positioning 42
7 CONCLUSIONS 44
8 RECOMMENDATIONS 46
9 REFERENCE LIST 47
APPENDIX 49

How to place an order?

Take a few steps to place an order on our site:

  • Fill out the form and state the deadline.
  • Calculate the price of your order and pay for it with your credit card.
  • When the order is placed, we select a suitable writer to complete it based on your requirements.
  • Stay in contact with the writer and discuss vital details of research.
  • Download a preview of the research paper. Satisfied with the outcome? Press “Approve.”

Feel secure when using our service

It's important for every customer to feel safe. Thus, at College Papers Help, we take care of your security.

Financial security You can safely pay for your order using secure payment systems.
Personal security Any personal information about our customers is private. No other person can get access to it.
Academic security To deliver no-plagiarism samples, we use a specially-designed software to check every finished paper.
Web security This website is protected from illegal breaks. We constantly update our privacy management.

Get assistance with placing your order. Clarify any questions about our services. Contact our support team. They are available 24\7.

Still thinking about where to hire experienced authors and how to boost your grades? Place your order on our website and get help with any paper you need. We’ll meet your expectations.

Order now Get a quote