Digital & Written Communications


Please read the following description and then answer the question to write the paper.
Please make sure read the chapter 4-5 before you write the paper and reference must from the textbook (Leadership Communication).

Topic question:
Online social networking will become the primary form of team communication in the near future and online social networking improves a team’s ability to coordinate work tasks” (Cardon and Marshall, 2015). Thank you.

In the readings Barrett states, “most corporations today know they must constantly monitor and use social media to protect themselves and to ensure they keep their public image in a positive light”(2014, p.98). Barrett also notes, “messages sent through electronic media can seriously hurt an organization’s reputation and hurt the individual who sends them” (2014, p. 109). A patient care area (in a hospital) is considering the creation of a unit Facebook page to use for the purpose of internal staff communications. What strategies should the unit leaders utilize as they begin to develop and use such a page? What potential issues should they consider prior to instituting this page? Do you think the risks of such a page outweigh the benefits? Why or why not?
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