Entrepreneurship Marketing Paper

Write a 1,650- to 1,750-word paper addressing the marketing and branding of a health

care-related product or service. Select a health care-related product or service and

include the following in your paper:

• Target Market

◦ What is a target market?

◦ What is the target market of the product or service selected?

◦ What is the importance of selecting a target market?

◦ What issues and questions must be considered when selecting and managing a target market?

• Branding

◦ What is a brand?

◦ Why is branding important?

◦ After selecting a current, common health care brand, address the following:

▪ What images or thoughts do you relate to that brand?

▪ Does the branding appeal to the market? Do those images influence consumers’ decisions

to buy or use that brand?

▪ Is the product successful?

▪ What is the profitability of the product and what is the effect on the bottom line?

▪ If this were your product or service, what might you do differently?

Cite a minimum of four scholarly sources.

Format your paper consistent with APA guidelines.


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