Methods and Strategies for Program Evaluation
Review the following scenario and answer the corresponding questions.
A. Jamie Lynn, a Health Educator for a small non-profit community organization, is in the process of designing and developing a health education program for her community. After conducting a thorough needs assessment, she has determined that the adolescents in her community are in dire need of STD prevention and education. Consequently, Jamie Lynn would like to design a program that offers free education and contraceptive resources in local clinics, school health offices, and social areas catering to the teen population.
In your opinion,
1. what type of evaluation method(s) should Jamie Lynn use for this program and why (i.e., process, impact, outcome, formative, and/or summative)?
2. Why is it important for Jamie Lynn to evaluate the results of her program? Who should conduct the evaluation?
3. What ethical issues will Jamie Lynn face in implementing and evaluating this program?
4. What problems or barriers will she encounter, and why?
B. Selecting an appropriate design for program evaluation is an important step in the development process. This process helps Health Educators ensure that the intended outcomes will be evaluated properly. Using the CDC’s Framework for Program Evaluation review Step 3 – Focusing the evaluation designs,:
Describe how would select and/or design an optimal evaluation for a health education program. 2. What strategies would use – quantitative, qualitative, or both?
Would you create your own, or use an existing design?
How would you manage and oversee the evaluation process?
Please be specific in your response, and address each of the questions above.