Evaluates the impact that innovation, design, and creativity (IDC) have on the strategy of the two organizations

Select one organization from each of the organizational types addressed in the Week Two readings—manufacturing and the serviceindustry.


Write a 700- to 1,050-word paper that includes the following:

  • Evaluates the impact that innovation, design, and creativity (IDC) have on the strategy of the two organizations
  • Considers processes, products, or services of your selected organizations


Format your paper consistent with APA guidelines & use subheadings in the order of the assignment


Resources:Ch. 11, 15, & 24 of Managing Innovation, Design and Creativity


  • Ch. 11: “Collaboration – Innovation in Manufacturing” The Lotus Elise
  • Ch. 15: “The Effects of Industry and Cultural Context” Procter & Gamble and Unilever, Eurostar
  • Ch. 24: “Innovation in the Service Industry” Middlebrook


910 Words

5 Sources

APA Format

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