Primary Task Response: Within the Discussion Board area, write 1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Describe the competitive strategic approach of your venture. Will your venture compete through cost leadership, differentiation, or through a niche or focus approach? To make this decision, you must articulate what you do very clearly, and you must understand your market. It is recommended that you begin by defining your competitive strategy in terms of Porter’s generic competitive strategies.
Focus your discussion on the following:
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