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Produce a report that addresses the issues presented in the case in relation to marketing
strategy:
a. Provide a concise overview of the current market situation.
b. Provide a statement of the main problem with explanation, and offer an analysis of
macro and micro level issues that are relevant.
c. Identify and justify all critical factors, and explain which are most important.
d. Provide a set of realistic alternatives, with justification, and outline possible
advantages/disadvantages.
e. Make recommendations for addressing the problem, giving your rationale with
justification.
f. You will need to consult the popular and business press in researching your case. You
should also review the academic peer-reviewed literature, particularly when developing
your solutions and recommendations. These literatures must be cited in your work and
appropriately referenced…….

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