Segmentation, targeting, positioning, 7 Ps, brand and creative proposition

 Content calendar (where applicable)
• References
The penalty for exceeding the specified word count will result in your work being returned unmarked.
Assignment structure (SOSTAC ®)
To produce a robust report, and gain good marks, you must:
 Assimilate the facts contained in the brief itself
 Carry out additional research (such as market condition, consumer insight and competitor analysis using relevant resources in the public domain)
 Apply the learnings from your qualification to demonstrate you understand them
 Structure your report to build a logical argument, clearly answering all elements of the task
How to tackle your assignment – Postgraduate Diploma in Digital Marketing
© 2015 The Institute of Direct and Digital Marketing. All rights reserved. IDM is a registered
trademark. Registered charity no. 1001865
With regard to structure, the SOSTAC® planning system provides a logical approach to your assignment:
S
Situation
Where are we now?
Think about performance, capabilities, resources, customer insight, brand perception, PESTLE/SWOT analysis, competition and market dynamics (internal and external analysis)
O
Objectives
Where do we want to be?
Consider the long, medium and short-term objectives covering sales, market share, customer service, efficiency gains
S
Strategy
How do we get there?
Segmentation, targeting, positioning, 7 Ps, brand and creative proposition
T
Tactics
How exactly do we get there? What happens, when?
Tactics are the details of the strategy
Marketing mix and communications mix
A
Action
What is our plan?
Who does what, when? (Internal and external resources) Drill down into the details of the tactics
Explore systems and processes
C
Control
Are we getting there?
How do we monitor performance? What control systems are in place? What happens with feedback?
How to tackle your assignment – Postgraduate Diploma in Digital Marketing
© 2015 The Institute of Direct and Digital Marketing. All rights reserved. IDM is a registered
trademark. Registered charity no. 1001865
Your assignment, with numbered pages, should comprise:
A cover sheet, completed and signed Executive summary*
Contents page*
(S) Situation analysis (this is the starting point for your report)
(O) Objectives
(S) Strategy
(T) Tactics
(A) Actions
(C) Control (including contingency plan) Budget
Appendices References*
* These elements should be written at the end, once you have completed the main body of your assignment

How to place an order?

Take a few steps to place an order on our site:

  • Fill out the form and state the deadline.
  • Calculate the price of your order and pay for it with your credit card.
  • When the order is placed, we select a suitable writer to complete it based on your requirements.
  • Stay in contact with the writer and discuss vital details of research.
  • Download a preview of the research paper. Satisfied with the outcome? Press “Approve.”

Feel secure when using our service

It's important for every customer to feel safe. Thus, at College Papers Help, we take care of your security.

Financial security You can safely pay for your order using secure payment systems.
Personal security Any personal information about our customers is private. No other person can get access to it.
Academic security To deliver no-plagiarism samples, we use a specially-designed software to check every finished paper.
Web security This website is protected from illegal breaks. We constantly update our privacy management.

Get assistance with placing your order. Clarify any questions about our services. Contact our support team. They are available 24\7.

Still thinking about where to hire experienced authors and how to boost your grades? Place your order on our website and get help with any paper you need. We’ll meet your expectations.

Order now Get a quote