Marketing/Fashion Retail Environments

Marketing/Fashion Retail Environments

MKTG 1291 Fashion Retail Management
Assignment Number 1

Student Name ________________________________

Student Number______________________________

Value 20%    Requested by Angelo Pantalone

Assessment 1. Marketing Environments in a Fashion Context Report

Section 1    External Marketing Environments – Macro Analysis 8%

1.         Critically analyse the six external marketing environments.

1.2    Reflect on the above-explored environments and in relation to each of them, connect contemporary market force(s) as they relate to and best exemplify your understanding of this environment and its impact onto the local and international fashion retailing industry.

Section 2    External Marketing Environments – Applied Micro Analysis 8%

2.    To the external environments you have examined with fashion related exemplars, Present your applied knowledge (and findings) to trading fashion brand/enterprise.

2 .1 How could your findings further the entrepreneurial focus of a fashion brand/enterprise?

Assessment Specifications

Section 1 (market environments)

Each external environment to be examined in 150-200 words        4%

Application of fashion context 100-150 words per environment        4%

Section 2 (specific brands)

Each external environment to be examined in 150-200 words        4%

Application of fashion context 100-150 words per environment        4%

N.B. You can select a fashion brand for section 2, or apply to various brands. Report to be completed individually.

Thank you

Assignment 1 Marketing Environments in a Fashion Context Assessed by: Angelo Pantalone

Criteria    Not at all (0%)    A little
(1-49%)     Adequate
(50-59%)    Good
(60-69%)    Very Good
(70-79%)    Exceptional (80-100%)
The 6 External Environments  Macro 10%

1.0 Critically analyse the six external marketing environments below
1.    Legal/Political
2.    Economic
3.    Competitive
4.    Natural
5.    Technological
6.    Social/Cultural
1.1 Reflect on the above explored environments and in relation to each of them, connect contemporary market force(s) as they relate to and best exemplify your understanding of this environment and its impact onto the local and international fashion industry.

1.    Legal/Political
2.    Economic
3.    Competitive
4.    Natural
5.    Technological
6.    Social/Cultural
The 6 External Environments  Applied 10%
2. To the external environments you have examine with fashion related exemplars, apply your knowledge (and findings) to a trading fashion brand/enterprise.

2.1 How could your findings further the entrepreneurial focus of a fashion brand/enterprise?

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