Identify and suggest your expectations of the company’s future strategic direction.

Paper, Order, or Assignment Requirements




Title of assessment

Critically analyse the external business environment of an organisation of your choice operating within your industry sector and recommend a long term business strategy for that organisation.


Choice operating organisation: Hilton


Assessment format

You should produce a formal report to meet the requirements of this assessment. You should reference your material correctly


Task Guidance

  1. Using information that you have gathered about your chosen company, analyse and evaluate the position held by the company within the industry sector.


It is expected that your answer will make reference to the following and give examples to illustrate:

  • Market structure (based upon the level of competition)
  • Capital structure, financial health and standing of the organisation compared to competitors
  • Distribution networks of the products and globalisation
  • Business models of operations and supply chain analysis.


  1. Using your knowledge of the industry sector in which your company is located, apply Porter’s five forces model or other relevant models/theories to identify the potential difficulties and threats faced by the company in fulfilling its objectives.


  1. Identify and  suggest your expectations of the company’s future strategic direction.  You may find it useful to use Ansoff’s matrix or other relevant models/theories here to identify possible strategic options. Given your understanding of the sector, highlight which options you feel are the most suitable for your organisation.







Learning outcomes covered

Classify business and organisational structures within Tourism Hospitality and Event sectors

Carry out industrial analysis within the context of Tourism, Hospitality and Events sectors in order to synthesise information, create and justify links between organisations.

Analyse, evaluate current practice and future developments within Tourism Hospitality and Events sector.

Identify, explore and critically evaluate the structure, ownership, supply and distribution of the Tourism Hospitality and Events industry sectors.

Undertake a critical review of the business environment in which the Tourism, Hospitality and Events organisations operate.

Analyse the capital structures of Tourism Hospitality and Events organisations.


Assessment criteria

Depth and breadth of research on the organisation and the industry 30%

Appropriate analysis of the industry structure using relevant   theory and models 30%

Demonstration of understanding through appropriate identification of future strategic developments within the industry 30%

Use of language, structure, and appropriate referencing 10%



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