Small Business Management Case study
1)Psychographic Segmentation of the Self-employed:
An Exploratory Study
2)Small Business Management: Launching and Growing Entrepreneurial Ventures
– 16.Edition – 2012
Justin G. Longenecker, J. William Petty, Leslie E. Palich, and Frank Hoy
Those are two sources that apply and if you find others please keep in mind to base it off these two.
Theory-to-Practice Exercises #1 (20 Total Points)
There will be two case studies due in the course, at the end of Weeks #3 and #6 respectively. These cases are designed to demonstrate your ability to of putting
theory-into-practice. You will be given a case study, and you will dedicate 2-3 pages to answer the questions posed by the professor. Your responses should be
supported with citations from other to support your conclusions. Don’t be intimidated by the scholarly sounding titles…these are cases related to practical small
business issues you will face as a small business owner. The cases are:
Please review the attached article first and answer the following questions within 2-3 pages. Adhere to APA format and support with citations as needed:
Kenney Weinstein 2010.pdf
1)Think about your own entrepreneurial ambitions and talents. Do you see yourself as an Exemplar, General, Mom & Dad, or Altruist. Please explain your choice.
2)Please provide an example, other than those identified in the paper, of an Exemplar. Briefly tell this entrepreneur’s story. What is the secret to his/her success.
3)What category do you believe most business owners fall into? (Note: This will research small business ownership statistics from the Small Business Administration or
other reputable sources).
4)Think about the subject of your Entrepreneur Interview. What category do you believe he/she falls into? Please explain your rationale.
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